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This In-Depth Study Guide (IDG) for BSM 005 Focus on the Customer is expertly designed for students enrolled in the Bachelor of Business Administration (Services Management) (BBASM) at Indira Gandhi National Open University (IGNOU). The book is tailored to provide a detailed understanding of customer-centric strategies and behavior, essential for success in the services sector.Covering every aspect of the official IGNOU syllabus, this study guide provides comprehensive coverage of topics such as customer expectations, customer satisfaction, service encounters, and the importance of customer feedback. The book consists of 300 to 350 pages, printed on premium 80 GSM white paper, offering a professional, clean, and long-lasting reading experience.Key Features & Benefits:Strictly based on IGNOU’s BSM 005 syllabus for Focus on the CustomerContains solved previous year papers, important questions, and exam-ready contentPrinted on 80 GSM high-quality white paper for clarity and durabilityHighlights key concepts in customer service, loyalty, retention, and relationship managementEasy-to-understand language and self-paced structure ideal for distance learners300–350 page In-Depth Study Guide (IDG) format for complete subject masteryWhy Choose This Book:Understanding and responding to customer needs is a foundational skill in service management. This IGNOU BBASM guidebook for BSM 005 Focus on the Customer equips students with critical insights into customer behavior and relationship strategies. With its exam-oriented structure and real-world relevance, this guide prepares students for both academic excellence and practical application in business settings.Details:This IGNOU Book for BSM 005 Focus on the Customer is a 300 to 350-page In-Depth Study Guide (IDG) developed for BBASM learners. Printed on durable and readable 80 GSM white paper, it provides students with everything they need to succeed—syllabus coverage, solved previous year questions, important exam topics, and practical examples. Ideal for focused preparation and professional growth in the field of customer-centric services.